Lexcel is a pioneer in preparing law school aspirants for entrance tests to some of India’s leading law schools. India's leading interactive agency Pigtail Pundits was entrusted with the development of the company’s online presence, identity creation, customer acquisition and promotion.

The site was built around Joomla Content Management System for easy management by the client. It includes Newsletter, FAQs and Registration features, to engage its customers.

Today, the lexcel.in website has become the company’s most effective marketing tool.